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doubleclick.net

doubleclick.net is the domain used by Google for their advertising services company DoubleClick. The domain is used for many purposes, including online advertising and user behavior tracking.

Privacy[edit]

Privacy information definitions (About DefBoxes)

Tracking methods: How the entity collects data about and tracks individuals.

  • Client-side: Involves your browser collecting and sending information (including cookies).

Collected information: This is information that the entity collects, either through you providing the information or from automatic methods.

Cookies: Cookies are small files that are stored on your computer that are normally used for tracking or storing user preferences. More information.

Privacy policy: A document which describes how entities collect, use, disclose, and manage information collected about a client. More information.

Tracking methods[edit]

DoubleClick uses both cookie and IP address based tracking for targeted advertising. [1]

Collected information[edit]

Information that doubleclick.net collects includes: [2]

  • What ads you viewed and when
  • What pages you have viewed ads on
  • Your general location (Based on IP address)
  • Interest categories based on sites that you have visited

Cookies[edit]

Cookies that may be set by DoubleClick include:

Name Example content Domain Description
_drt_ AF5lBcRKUmYojxEe5A2urCJTxPaSc_hTF0abP8-U1in3IJA_1hMAaPmQA2ktzibpxodqvm7WXyPPiRIYg9edg0j8_7SrFeD95w .doubleclick.net
id 1365243/678650/15895,2542116/902754/15843|t=1350702209|et=730|cs=002213fd48efc85d3ec8f8601a .doubleclick.net
__gads ID=126ff9541acd98c5:T=1357778921:S=ALNI_MZhIH1Ed1dcO__EpzYE4OqLcpZlPw .doubleclick.net

DoubleClick privacy policy

Whois[edit]

Date retrieved: July 16, 2013

 Registrant:
        DNS Admin
        Google Inc.
        1600 Amphitheatre Parkway
         Mountain View CA 94043
        US
        dns-admin@google.com +1.6502530000 Fax: +1.6506188571

    Domain Name: doubleclick.net

        Registrar Name: Markmonitor.com
        Registrar Whois: whois.markmonitor.com
        Registrar Homepage: http://www.markmonitor.com

    Administrative Contact:
        DNS Admin
        Google Inc.
        1600 Amphitheatre Parkway
         Mountain View CA 94043
        US
        dns-admin@google.com +1.6502530000 Fax: +1.6506188571
    Technical Contact, Zone Contact:
        DNS Admin
        Google Inc.
        1600 Amphitheatre Parkway
         Mountain View CA 94043
        US
        dns-admin@google.com +1.6502530000 Fax: +1.6506188571

    Created on..............: 1996-01-15.
    Expires on..............: 2018-01-16.
    Record last updated on..: 2013-05-01.

    Domain servers in listed order:

    ns1.doubleclick.net
    ns4.doubleclick.net
    ns2.doubleclick.net
    ns3.doubleclick.net

Subdomains[edit]

ad.doubleclick.net[edit]

DoubleClick uses this subdomain to load assets and to redirect and track ad clicks.

adclick.g.doubleclick.net[edit]

Used for tracking ad clicks and redirecting to advertiser sites.

fls.doubleclick.net[edit]

Used for DoubleClick Floodlight, which tracks user activities on websites after a user clicks on an ad for the website.[3]

googleads.g.doubleclick.net[edit]

Used for loading scripts related to advertising. Used to track ad clicks for Google ads.

m.doubleclick.net[edit]

Used for loading images.

stats.g.doubleclick.net[edit]

Used for loading tracking pixels or as an alternative for loading Google Analytics.

survey.g.doubleclick.net[edit]

Used for loading assets for Google Customer Surveys.

Related Sites[edit]

2mdn.net: used for loading ad content from DoubleClick

References[edit]

  1. Jump up (July 11, 2013) https://en.wikipedia.org/w/index.php?title=DoubleClick&oldid=559966366#Criticism
  2. Jump up (July 16, 2013) http://www.guardian.co.uk/technology/2012/apr/23/doubleclick-tracking-trackers-cookies-web-monitoring
  3. Jump up (August 4, 2013) https://support.google.com/dfa/partner/answer/186739?hl=en